Portfolio Projects

Communications Strategy for Safety Box Plus 

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As part of coursework, this assignment details a strategic communications plan designed to increase Safety Box Plus’s local visibility, attract more residential customers, and gather positive customer testimonials

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Scarborough Women’s Centre Information Package

As part of course called Storyworks, I was given the oppourtunity to work as a [role] as part of a larger team of classmates. This course gave me experience with having a client and addressing their needs using effective project management principles.  (more to come because i am not sure what will be approved for portfolios)

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Fitbit Email Newsletter 

Created a  hypothetical newsletter as part of a communications course, showcasing skills in audience engagement and strategic messaging. Combined compelling copywriting with visually appealing layouts to produce professional, brand-aligned materials.

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Communications Strategy for Safety Box Plus

This communications plan demonstrates how I approached enhancing Safety Box Plus’s visibility and credibility as a family-owned storage container business in rural Ontario. The strategy I developed includes targeted online advertising to reach local homeowners, crafting blog posts that speak directly to residential storage needs, and implementing a follow-up email process to encourage satisfied customers to share their testimonials. By setting clear objectives—such as bringing in 30 new residential clients and securing 15 positive testimonials—I aimed to work within the company’s limited marketing resources and help it stand out in a crowded marketplace. Ultimately, this plan offers a practical roadmap to boost brand recognition, build trust, and strengthen community engagement for Safety Box Plus.

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Scarborough Women's Centre Information Package

Detailed description to come once I learn my role

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Fitbit Email Newsletter

This project was a hypothetical assignment for a communications course, designed to showcase skills in creating effective external newsletters. The goal was to craft targeted messaging for different audience segments while aligning with Fitbit’s branding.

Each story is tailored to a specific demographic: seasoned tech users exploring advanced features, outdoor enthusiasts seeking practical applications, families promoting healthy habits, and wellness-focused individuals prioritizing self-care. The work involved:

  • Research and Audience Segmentation: Understanding the target audience’s needs and aligning content to their interests.
  • Creative Writing and Editing: Crafting engaging and accessible copy, blending storytelling with informative highlights.
  • Visual Design Integration: Collaborating with hypothetical branding guidelines to ensure the visual layout complemented the written content.
  • Strategic Communication: Balancing promotional messaging with user-focused narratives to enhance engagement.
(pdf not available yet, I need to fix some issues with sizing)
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