This project was a hypothetical assignment, designed to showcase skills in creating effective external newsletters. The goal was to craft targeted messaging for different audience segments while aligning with Fitbit’s branding.

Each story is tailored to a specific demographic: seasoned tech users exploring advanced features, outdoor enthusiasts seeking practical applications, families promoting healthy habits, and wellness-focused individuals prioritizing self-care. 

The work involved:

• Research and Audience Segmentation: Understanding the target audience’s needs and aligning content to their interests.
• Creative Writing and Editing: Crafting engaging and accessible copy, blending storytelling with informative highlights.
• Visual Design Integration: Collaborating with hypothetical branding guidelines to ensure the visual layout complemented the written content.
• Strategic Communication: Balancing promotional messaging with user-focused narratives to enhance engagement.