COMMUNICATIONS - SAFETY BOX PLUS
Communications strategy plan for small storage business
Safety Box Plus
Safety Box Plus is a family-run business dedicated to providing storage solutions tailored
to the unique needs of its clients. By focusing on container sales, rentals, and
customizations, the company aims to prioritize convenience and reliability in the storage
industry.
Safety Box Plus opens up versatile solutions that cater to a variety of needs,
from construction and seasonal storage to personalized spaces like mobile offices, tiny
homes, and bunkies (cabins). With expertly crafted containers and a commitment to
customer satisfaction, Safety Box Plus strives to be a trusted partner in delivering fast,
dependable service.
ABOUT THE PROJECT
While Safety Box Plus is recognized for its fast, reliable service and container transformations, it operates in a landscape where visibility and market reach present challenges. Its rural location, coupled with limited marketing resources, impacts accessibility especially for suburban clients.
As part of coursework, this assignment details a strategic communications plan designed to increase Safety Box Plus’s local visibility, attract more residential customers, and gather positive customer testimonials. By setting clear objectives, I aimed to work within the company’s limited marketing resources and help it stand out in a crowded marketplace.
